Categories of SOPs (technically Blog Categories)
Standard Operating Procedures
SOPS
Google Ads
LSAs
SEO
Website
Standard Operating Procedures
SOPS
Google Ads
LSAs
SEO
Website
Welcome to LI Documentation
Standard Operating Procedures for Our Team
Below are the core SOPs our team uses to maintain consistency and efficiency.
1. Google Ads SOPs: campaign setup, bidding, and reporting best practices
2. SEO SOPs: keyword research, on-page and technical SEO checks
3. Website Management SOPs: content updates, backups, and deployments
4. Onboarding & Offboarding SOPs: account setup, access control, and handover checklist
Onboarding SOPs
Identifying Client Start Dates
Identifying Client Start Dates ...more
Onboarding
December 09, 2025•1 min read
Google Ads SOPs
Setting Up Google Ads Conversion Tracking via Google Tag Manager
Setting Up Google Ads Conversion Tracking via Google Tag Manager ...more
Google Ads
December 09, 2025•2 min read
LSA SOPs
No blogs found
SEO SOPs
Introduction to Claude Code
Introduction to Claude Code by Hayk Saakian. ...more
SEO
March 22, 2026•3 min read
Bright Local Setup SOP
BrightLocal local SEO guide - directories, citations, aggregators, tracking and more ...more
SEO
February 02, 2026•15 min read
sop-for-monitoring-and-validating-crawl-stats-and-indexing-reports
sop-for-monitoring-and-validating-crawl-stats-and-indexing-reports ...more
SEO
December 09, 2025•2 min read
Resolving Canonical and Trailing Slash Issues for SEO
Resolving Canonical and Trailing Slash Issues for SEO ...more
SEO
December 09, 2025•1 min read
Adding Alt Text to IT Construction Media Library
Adding Alt Text to IT Construction Media Library ...more
SEO
December 09, 2025•1 min read
Website Maintenance SOPs
How to Configure Screaming Frog
How to set up Screaming Frog Configuration for crawling sites. ...more
Website Maintenance
February 14, 2026•1 min read
Kinsta Site Migration From LI to Client Kinsta Account
Learn how to migrate a Kinsta account from our LI to a client's Kinsta account. Video included. ...more
Website Maintenance
January 27, 2026•2 min read
Offboarding
Employees/Contractors
Introduction to Claude Code
Introduction to Claude Code by Hayk Saakian. ...more
SEO
March 22, 2026•3 min read
Bright Local Setup SOP
BrightLocal local SEO guide - directories, citations, aggregators, tracking and more ...more
SEO
February 02, 2026•15 min read
sop-for-monitoring-and-validating-crawl-stats-and-indexing-reports
sop-for-monitoring-and-validating-crawl-stats-and-indexing-reports ...more
SEO
December 09, 2025•2 min read
Resolving Canonical and Trailing Slash Issues for SEO
Resolving Canonical and Trailing Slash Issues for SEO ...more
SEO
December 09, 2025•1 min read
Adding Alt Text to IT Construction Media Library
Adding Alt Text to IT Construction Media Library ...more
SEO
December 09, 2025•1 min read
Our Company Values
CARING
This is our #1 value. We care about our team, our clients, our community and ourselves. We show everyone we care by going out of our way and not just doing what’s required, but ultimately what’s ethical and best overall. We aren’t just here to make a quick buck, but leave a legacy on the world and pave a path for others to make our lives easier. We are the change we want to see. I would say this is the MOST IMPORTANT value, without this value the rest below would be useless.
HONESTY
Without honesty progress would be greatly hampered in all aspects of our business. If we are not honest with our clients, our team and ourselves then ultimately no one will know how to help or truly improve things and we will waste a lot of time. One little lie, might not look like it hurts, but these can compound fast over time leading us down the wrong path.
VULNERABILITY
Things become much easier when we put down our armor, let go of our ego and put ourselves out there even if we think it’ll get us in trouble. It’s ok to fail, failure happens, its ok to admit a mistake, being vulnerable opens us as well as everyone else to new possibilities and helps us grow. The most important thing is how you respond to the mistake not the mistake itself, but learning from it and not repeating it.
TENACITY
This is our team’s attitude and mindset. We are all willing to persist. Are you pushing yourself out of your comfort zone? Are you taking a stand when it’s easy to give up? If someone says no, do you fold and crumble or get back up and bat again or better yet find a new better bat to score even more points getting rid of the last one?
INGENUITY
Coming up with a way to do more with less, thinking outside of the box, increasing the probability of accomplishing our goals this is what it means to be ingenious. Whether it’s a small idea to improve a process or a completely new paradigm.
Benefits of Streamlined SOPs
- Boost productivity by reducing onboarding time and repetitive questions.
- Enhance compliance with always up-to-date, accessible procedures.
- Foster accountability and clarity across every department.
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