Setting Up Google Ads Conversion Tracking via Google Tag Manager
Setting Up Google Ads Conversion Tracking via Google Tag Manager
Objective
This SOP outlines the steps to set up conversion tracking for calls from a website using Google Tag Manager and Google Ads.
Key Steps
1. Set Up Google Tag for Conversion Tracking 0:29
Access Google Tag Manager.
Create a new Google Tag for conversion tracking specifically for calls from the website.
Ensure to set up a conversion linker tag as part of this process.
2. Create a New Conversion in Google Ads 0:49
Navigate to the Google Ads account.
Create a new conversion action for calls from the website.
Use the designated GHL number that will be swapped by Google.
3. Verify Tag Functionality 1:22
Check the status of the tag in Google Ads; it may show as unverified initially.
To speed up verification, visit the page where the tag is implemented.
4. Test the Tag Using Tag Assistant 1:37
Open the Tag Assistant tool.
Navigate to the test page where the phone number is displayed.
Ensure that the tag is firing correctly.
5. Troubleshoot Number Swapping Issues 2:14
If the number is not swapping, check the setup in Google Tag Manager.
Ensure that the phone number format matches exactly as required (no brackets, spaces, etc.).
6. Update and Publish Changes 5:50
After making necessary adjustments, update the page in Google Ads.
Publish the changes to ensure they are live.
7. Final Verification of Conversion Tracking 7:01
Use Tag Assistant again to verify that the number is now swapping correctly.
Confirm that the conversion tracking is functioning as intended.
8. Monitor Conversion Data 9:02
Check Google Ads for recent conversions to ensure data is being tracked.
Cautionary Notes
Ensure that the phone number format is consistent across all platforms to avoid tracking issues.
Allow up to three hours for the tag verification process to complete before testing again.
Tips for Efficiency
Use a test page to troubleshoot and verify tag functionality before going live.
Regularly check the Google Ads account for updates on conversion tracking status.
