MASTER PARTNER COLD CALL SCRIPT
MASTER PARTNER COLD CALL SCRIPT
Use verbatim. Do not improvise. Do not over-explain.
1. Gatekeeper / Initial Answer
“Hi, this is [Name]. Quick question—do you guys work with referral partners?”
If NO
“Understood. Who would normally handle partnerships or vendor relationships?”
If YES
“Perfect. Who’s the best person to speak with about that?”
2. When Decision Maker Is on the Line
“Great. I’ll be brief.
We’re a local [restoration / remediation / service] company working with a small group of strategic partners in the area. My role is simply to introduce ourselves and see if it makes sense to talk.”
3. Credibility Anchor (Short)
“This isn’t a sales pitch.
My boss handles all partner relationships directly.”
4. Transition to Meeting (Primary Objective)
“He’d like to connect and learn how you currently handle referrals and see if there’s alignment.”
5. Meeting Framing (Give Options)
“He’s flexible—breakfast, lunch, or a short phone call if that’s easier.”
6. If They Ask About Details Too Early
“That’s exactly what he’ll cover—how referrals work, expectations on both sides, and whether it’s worth moving forward.”
7. Close for Time
“What day and time works best for you?”
8. Lock It In
“Perfect. I’ll have him reach out at [day/time].
May I get your name so he can address you properly?”
9. Exit
“Appreciate your time. Looking forward to the conversation.”
RULES FOR CALLERS
Objective is ONLY to book the conversation.
Never explain pricing, percentages, or process.
Never pitch services.
Never defend or persuade.
Calm, neutral, controlled pacing.
If pushed: redirect to the meeting.
WHAT THIS SCRIPT DOES
Filters for partner openness immediately
Respects time and authority
Positions the caller as a coordinator, not a seller
Transfers credibility upward
Keeps control of the call
This is the master version to train from.
Source document:
https://docs.google.com/document/d/11Bnc2PzaJk2ujF0NPLMWNWx4sLEw7xsx0mByEFYYrC4/edit?tab=t.0
